Coors is releasing a new aluminum bottle for the summer – the Coors Light Silver Bullet – with an all silver design. They have an interesting promotion to hype their new 1-pint aluminum bottle. They hired a couple of artists to make 3-D street paintings of the new bottle. The optical illusion occurs when passers-by […]
Free beer? In an aluminum bottle? Delivered to you? That’s exactly what the folks at Carling are offering for the Big Jubilee Lunch on June 3 in England. I guess June 3 was when Queen Elizabeth was crowned. As the official beer for the Jubilee, Carling says you can go on the Carling website and […]
I’ll admit that I really like the recent aluminum bottle designs of Coca-Cola. I’ve blogged in the past about their designer aluminum bottles by Karl Lagerfeld and other designers. Here’s another beautifully designed aluminum bottle launched by Coca-Cola South Pacific as a commemorative token of the London 2012 Olympic Games. The decoration of this aluminum […]
In a previous post, I wrote about Lovoka, a new entrant to the premium liqueur category in South Africa, that launched in a beautifully designed silver aluminum bottle. As I wrote in another post, aluminum bottles have been shown to be quite effective in revitalizing sales for mature brands. Apparently, the use of aluminum bottles […]
Pepsi has launched a new 33 cl aluminum bottle with a lemon-flavored cola. I love this bottle. I’ve said a few times that I’ve never quite understood why beverage companies use blue to decorate their aluminum bottles. But the Pepsi Twist aluminum bottle has bright yellow text which contrasts very nicely with the blue background. […]
So we have yet another aluminum bottle for the fast growing craft beer segment. Chaka beer is the result of a collaboration between Colorado-based Oskar Blues Brewery and Indiana-based Sun King Brewery . It is supposedly the first craft beer to be packaged in the Alumi-Tek® re-sealable pint bottle . As expected, it will be […]
Heineken has done it again. They’ve launched an aluminum beer bottle that glows in the dark. They call it their STR bottle and it has UV-sensitive ink applied to the aluminum bottle which becomes visible when exposed to black light. This is another wonderful example of packaging innovation using aluminum. As I wrote in my […]
It seems Germans have had problems in cities like Düsseldorf from broken glass from bottles dumped by partygoers,. So Düsseldorf’s Füchschen brewery recently launched in 33-cL aluminum cans for the start of their carnival season. Check out the striking black aluminum cans. Not exactly carnival colors, if you ask me. I don’t think they’d win […]
With the plethora of new aluminum beer bottles, you’d think the beer industry in the USA is growing. It actually isn’t. At least, not the industry as a whole. In fact, 2011 marks the third straight year of declines in total beer sales in the USA. Total beer volume in the USA actually dropped 1.3% […]
Finally, I’ve come across an aluminum beer bottle that is actually decorated with a beer color. I’ve complained in previous posts about aluminum bottles that use blue and other colors that don’t remind one of beverages, let alone beer. Well, the Cold Spring Craft Beers people have launched a resealable aluminum beer bottle that uses […]