It seems I overlooked this aluminum bottle for Elk & Wolf Chardonnay.
The bottle design itself – which was created by SocialUK – is certainly bold.
Aluminum Wine Bottle: Elk & Wolf
First of all, they decided on an aluminum color finish. They didn’t decorate it with bright colors which one might associate more readily with wine. I’ve posted about some of the designs for aluminum bottles used for fruit juices, mixed drinks, beer, chocolate milk, etc. All of them used lots of color.
The minimalist, monochromatic design of the Elk & Wolk aluminum bottle is certainly different. I don’t normally associate the silvery finish of aluminum with wine. In fact, the Elk & Wolf bottle looks a lot like some of our standard, undecorated aluminum bottles.
At least, they used a wine bottle shape.