The “green community” is clearly having a great impact on consumer behavior and purchases. A Manchester, UK based organization called GiveMeTap has signed up restaurants and cafés willing to give free access to their tap water!
The twist is: you need to use one of GiveMeTap’s branded aluminium bottles, which you have to buy for GBP 7. GiveMeTap funnels 70% of the profits from sales of these aluminum bottles to water projects worldwide. GiveMeTap was created by a Ghanaian entrepreneur as a way to help address the global water crisis (see video below). It’s a win-win for all: the participating establishments get foot traffic and publicity, the consumer gets free water, and the environment gets less polluted. Maybe not so much of a win for the plastic bottles manufacturers ;)
I think few in the aluminum packaging industry would have imagined such an important role for the aluminum bottle!
[youtube=http://www.youtube.com/watch?v=wKyXHIx4s1Y]
